Labor Force

In any industry or organization administration laborers do raise a few grumblings because of the manner in which their bosses treat them or because of the state of working place.â These are a portion of the objections a large portion of laborers do raise.â Service laborers now and again gripe about low compensation, no advantages and absence of compelling correspondence from their employers.â Other issues, for example, laborers being dealt with like slave workers without any breaks and lewd behavior by he employers.â Problems, for example, political, tallness and weight separation are additionally looked by workers.â Some specialists are derided either on the grounds that they are excessively short, tall or overweight.â Last issue is disappointment by manager to give security devices to its representatives. So as to explain the above issues raised by laborers, associations have been seen as of help.â Unions consistently attempt to break down specialists issues and attempt to shield them against dangers from their employers.â â For a situation where wellbeing devices are to be given, associations do help them in getting these security measures.â Just like in oil mining fields gumboots and protective caps are essential on account of mishaps. Most laborers will in general flee from employments in light of the fact that there is no wellbeing at the work place (Gus, 1995). A portion of the reasons why new neckline laborers would not need similar advantages and clout that hands on laborers had the option to get by unionization are:â New neckline laborers get more advantages while industrial specialists get less benefits.â This causes aggregate haggling to turn out to be extremely hard in light of the difference.â The more advantages you get the more grounded the dealing power.â manual specialists are saved money and retirement age is consistently somewhat early. Since hands on laborers are affected by their managers they are consistently apprehensive particularly in introducing their complaints. They dread dangers of being sacked by their bosses, which may make them free their employments (Gani, 1996). New neckline laborers might be reluctant to join an association particularly when they understand that there are no advantages in what the association needs to offer.â Normally laborers need benefits that aggregate haggling can bring yet on the off chance that the association is found to have no teeth to ensure their advantage then unionization is viewed as useless.â Another motivation behind why new neckline laborers might be hesitant to join associations originates from the impact of bosses. A few businesses use separation and rule strategies where they hold gatherings with individual employee.â For this situation they send messages of dangers in the workforce advised specialists that they chance suspension.â New neckline laborers additionally become hesitant to join associations as a result of absence of patience.â Most of them come up short on that an ideal opportunity to stand by long with regards to battling to accomplish what they need (Michael, 2003). The future possibilities of association in administration industry as indicated by my inclination are that it might wind up blurring with time.â This is on the grounds that the vast majority of these associations don't focus on their center goals why they were formed.â Workers are pulling back from the associations since they believe they are tricked where by the framework that is assume to assist them with ensuring there is carrying out no responsibility. References Gani, Aâ â (1996). Universal Journal Manpower: Who Joins the Unions and Why (pp54 †55) Mc B. up Ltd. Gus, T. (1995).â Look for the Union Label. Me Sharpe Publishers. New York Michael, D. (2003).â Why Unions Makers.â Amazon.com Books Publishers. New York. Â

Global Sea Level to Rise as Much as 70 Feet for Future Generations Term Paper

Worldwide Sea Level to Rise as Much as 70 Feet for Future Generations - Term Paper Example Ice sheets were absent in Greenland and in the western areas of Antarctica. The immense ice sheet covering the eastern piece of Antarctica was additionally liable for the expanding level of the ocean. A few contentions and studies have been progressing on a comprehension of how the ice sheets dissolve and increment the degree of the ocean (Parry). The current examination centers around the issue and conversation of the rising degree of the ocean as much as 70 feet for the people in the future, which involves genuine worry for the world overall. Worldwide Sea Level to Rise as Much as 70 Feet for Future Generations: Research contemplates have thought about the issue of expanding level of the ocean later on that might associate with 40-7 feet higher than in the current occasions. Regardless of whether the world gets fruitful in constraining the an Earth-wide temperature boost on earth, yet such a chance stays critical, as research considers have uncovered. An examination group had been driven by Kenneth G. Mill operator, an educator of earth and planetary sciences in the School of Arts and Sciences at Rutgers University, for the investigation of the degrees of ocean and the potential outcomes of such a circumstance. The group made investigations on rocks and parts of soil in the areas of Virginia, Eniwetok Atoll situated in the Pacific and New Zealand, and finished up their examinations (â€Å"Global Sea Level Likely to Rise as Much as 70 Feet for Future Generations†). ... This circumstance has the capacity of influencing the lives of just about 70 percent of the total populace. It has likewise been evaluated that such softening of the ice sheets would expect hundreds to thousands of long periods of time. The current course for the 21st century worldwide increment of ocean level is 2 to 3 feet attributable to seas heating up, fractional softening of mountain ice sheets, and incomplete dissolving of Greenland and Antarctica (â€Å"Global Sea Level Likely to Rise as Much as 70 Feet for Future Generations†). Mill operator in his examinations additionally centered around the way that the incredible ice sheets in the earth are exceptionally delicate to changes in temperatures. Subsequently even a mellow change in temperature can expand the degrees of the ocean to more noteworthy degrees. As indicated by him, with the current degrees of carbon dioxide, the common state of the earth reflects ocean levels that are up to 20 meters higher than ordinary st ate (â€Å"Global Sea Level Likely to Rise as Much as 70 Feet for Future Generations†). Antarctic and Greenland are the main ice sheets that are available in the present occasions. The ice sheet of the Antarctica has been seen as the biggest ice sheet on earth speaking to a solitary bit of ice mass. The ice sheet of Greenland possesses about 82% of the plane of Greenland. Dissolving of this ice sheet may cause increment in ocean levels by as much as 7.2 meters. The pace of liquefying of the Greenland ice sheet has been seen as around 239 cubic kilometers in a year all things considered (â€Å"Ice Sheet†). Ocean Level and the Climate on Earth: The worldwide ascent in the degree of the ocean has been found to have a noteworthy linkage with the atmosphere on the earth. Over the most recent 100 years, the atmosphere of the earth has been expanded by 1

Richmond

Richmond Richmond. 1 City (1990 pop. 87,425), Contra Costa co., W Calif., on San Pablo Bay, an inlet of San Francisco Bay; inc. 1905. It is a deepwater commercial port and an industrial center with oil refineries and railroad repair shops. Richmond is a major center of trade with East Asia, Hawaii, and Alaska. The city's diverse manufactures include machinery and instruments, metal products, chemicals, motor vehicles, and construction materials. There is ship building and biotechnology development. Originally part of a Spanish ranch on the site of Native American shell mounds, it was settled in 1823 and then grew with the coming of the Santa Fe RR at the turn of the 20th cent. 2 City (1990 pop. 38,705), seat of Wayne co., E Ind., near the Ohio line; settled 1806 by Quakers from North Carolina, inc. as a city 1840. In the fertile Whitewater River valley, Richmond is primarily an industrial city. There are printing and publishing industries, and metal products, construction materials, foo ds, animal feed, electronics and electrical products, machinery, and motor vehicle parts are manufactured. Earlham College and Indiana Univ. East are in the city. 3 City (1990 pop. 21,155), seat of Madison co., central Ky., in the bluegrass region; inc. 1800. It is a tobacco and livestock (cattle and thoroughbred horses) market, and there is diversified manufacturing. In the Civil War the battle of Richmond (Aug. 30, 1862) was a Confederate victory. Eastern Kentucky Univ. and a U.S. army depot are in the city. 4 Former name of the New York City borough of Staten Island . 5 City (1990 pop. 203,056), state capital, E Va., at the head of navigation on the James River; settled 1637, inc. as a city 1782. It is a port of entry and a financial, commerical, shipping, and distribution center, with a deepwater port. Richmond is a major tobacco market; tobacco and tobacco products are among its leading manufactures. Clothing; chemicals; pharmaceuticals; metal, wood, and paper prod ucts; and computer components are also produced. There are printing and publishing enterprises and numerous corporate headquarters in the city. Richmond is the seat of the Univ. of Richmond, Virginia Commonwealth Univ., Virginia Union Univ., and a theological seminary. Places of interest include the state capitol (1785), designed by Thomas Jefferson; the Washington Monument; the Valentine Museum; the White House of the Confederacy, once the home of Jefferson Davis, and next to it the Museum of the Confederacy; the American Civil War Center; St. John's Church (1742), where Patrick Henry made his famous Give me liberty, or give me death speech; the Edgar Allan Poe Museum (in the oldest surviving building in the city, built c.1740); the Robert E. Lee House (1844); Monument Ave., with its statues of Confederate leaders and tennis player Arthur Ashe ; Hollywood Cemetery (1847); the Virginia Museum of Fine Arts; and the Lewis Ginter Botanical Garden. The first permanent settlement was made in 1637. Fort Charles was built in 1645, and the site became a trading center. The city was laid out in 1737 under the patronage of William Byrd . It was made the capital of Virginia in 1779 and was raided by the British in 1781. During the Civil War, Richmond became the capital of the Confederacy and the constant objective of Union forces. The city was seriously threatened in the Peninsular campaign (1862), when it was saved by the Seven Days battles ; in the Wilderness campaign (1864); and in Grant's campaign of 1864â€"65 around Petersburg , which culminated in Richmond's fall. Much of the city was burned during the Confederate evacuation, Apr. 3, 1865. Richmond National Battlefield Park (see National Parks and Monuments , table) includes several of the battlefields. See E. M. Thomas, The Confederate State of Richmond (1971); L. White-Raible, Richmond: A Renaissance City (1988). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

Rhythm Definition and Examples in Speech and Prose

In phonetics, rhythm is the sense of movement in speech, marked by the stress, timing, and quantity of syllables. Adjective: rhythmic. In poetics, rhythm is the recurring alternation of strong and weak elements in the flow of sound and silence in sentences or lines of verse. Pronunciation:  RI-them Etymology From the Greek, flow Examples and Observations In music, the rhythm is usually produced by making certain notes in a sequence stand out from others by being louder or longer or higher...In speech, we find that syllables take the place of musical notes or beats, and in many languages the stressed syllables determine the rhythm...What does seem to be clear is that rhythm is useful to us in communicating: it helps us to find our way through the confusing stream of continuous speech, enabling us to divide speech into words or other units, to signal changes between topic or speaker, and to spot which items in the message are the most important.(Peter Roach, Phonetics. Oxford University Press, 2001) Recognizing Rhythmic Defects ​The writer is not advised to try consciously for special rhythmic effects. He ought, however, to learn to recognize rhythmic defects in his own prose as symptoms of poor or defective arrangement of sentences and sentence elements...The following sentence will illustrate: Oriental luxury goods—jade, silk, gold, spices, vermillion, jewels—had formerly come overland by way of the Caspian Sea; and a few daring sea captains, now that this route had been cut by the Huns, catching the trade winds, were sailing from Red Sea ports and loading up at Ceylon. The sentence is passable and is perhaps not noticeably unrhythmical. But if we read this sentence in the form in which Robert Graves actually wrote it, we shall find that it is not only clearer, it is much more rhythmical and much easier to read: Oriental luxury goods—jade, silk, gold, spices, vermillion, jewels—had formerly come overland by way of the Caspian Sea, and now that this route had been cut by the Huns, a few daring Greek sea captains were sailing from Red Sea ports, catching the trade winds and loading up at Ceylon. (Cleanth Brooks and Robert Penn Warren, Modern Rhetoric, 3rd ed. Harcourt, 1972) Rhythm and Parallelism Parallelism builds rhythm, and nonparallelism kills it. Imagine that Marc Antony had said: I came for the purpose of burying Caesar, not to praise him. Doesnt exactly roll off the tongue.Inattentive writers muck up lists badly, throwing imbalanced cadences together and leaving their sentences scrambling. The elements of a list should echo each other in length, number of syllables, and rhythm. A government of the people, by the people, for the people works. A government of the people, that the people created, for the people doesnt.(Constance Hale, Sin and Syntax: How to Craft Wickedly Effective Prose. Broadway, 1999) Rhythm and Meter Meter is what results when the natural rhythmical movements of colloquial speech are heightened, organized, and regulated so that pattern—which means repetition—emerges from the relative phonetic haphazard of ordinary utterance. Because it inhabits the physical form of the words themselves, meter is the most fundamental technique of order available to the poet.(Paul Fussell, Poetic Meter and Poetic Form, rev. ed. Random House, 1979) Rhythm and Syllables ​Pitch, loudness, and tempo combine to make up a languages expression of rhythm. Languages vary greatly in the way in which they make rhythmical contrasts. English uses stressed syllables produced at roughly regular intervals of time (in fluent speech) and separated by unstressed syllables—a stress-timed  rhythm which we can tap out in a tum-te-tum way, as in a traditional line of poetry: The curfew tolls the knell of parting day. In French, the syllables are produced in a steady flow, resulting in a machine-gun effect—a syllable-timed rhythm which is more like a rat-a-tat-a-tat. In Latin, it was the length of a syllable (whether long or short) which provided the basis of rhythm. In many oriental languages, it is pitch height (high vs. low).(David Crystal, How Language Works. Overlook, 2005) Virginia Woolf on Style and Rhythm ​Style is a very simple matter; it is all rhythm. Once you get that, you cant use the wrong words. But on the other hand here am I sitting after half the morning, crammed with ideas, and visions, and so on, and cant dislodge them, for lack of the right rhythm. Now, this is very profound, what rhythm is, and goes far deeper than any words. A sight, an emotion, creates this wave in the mind, long before it makes words to fit it; and in writing...one has to recapture this  and set this working (which has nothing apparently to do with words) and then, as it breaks and tumbles in the mind, it makes words to fit in.(Virginia Woolf, letter to Vita Sackville-West, September 8, 1928)

Julian Assange Hero or Terrorist Free Essays

Attention Getter: George Orwell once said,† Political Language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind. † 2. Bond: Link to Audience: It’s easy to take our 1st amendment rights for granted but imagine if we didn’t have them anymore. We will write a custom essay sample on Julian Assange: Hero or Terrorist or any similar topic only for you Order Now Can you imagine living in an America where it’s considered treason to say what you think and to tell the world what you know? Well, that is what the current battle between our government and Julian Assange is about. . †Credentials† of speaker: I have been following the developing story of Julian Assange for the last 3 years. So, it’s fair to say that I know a little bit about him. 4. Thesis: My research leads me to believe that Julian Assange should be afforded the same rights as every other journalist. 5. Speech Preview: First, I’m going to talk about the global smear campaign against Julian Assange. After that, I’m going to talk about the violations that the U. S. is posing to his human rights. Finally, I am going to talk about what America is going to look like if we don’t have our rights anymore. 6. Transition: But let’s start with the smears that have been dealt to Julian Assange. II. Body 1. Main Point #1: a. State Point 1: A global smear campaign is going on right this moment against Julian Assange. b. Argument: Some are saying that he is a woman raping terrorist. c. Proof: In an article by BBC News, Julian Assange said he believes that currently there is a global smear campaign to make him look disreputable and crazy. I read in an eBook called, Assange Agonistes that Nick Davies, a journalist for the New York Times, said that America’s preferred method of control is through Media management. He also said that the American government is,† the biggest media manipulation machine in the history of mankind. † I think that this is absolutely true because this isn’t the first time the U. S. government has used smear tactics against someone who stood up against them. I discovered 2 other incidents where our government and a major bank had smeared someone’s name through the use of exual misconduct charges; the first being Scott Ritter. I watched a video on YouTube by The Young Turks, where they were discussing the allegations that were brought up against Julian Assange. In the video they were talking about how Scott Ritter, a decorated war veteran, who spoke out against the war in Iraq and said that there were no weapons of mass destruction in Iraq. Soon after Ritter made t hat statement, alleged sex charges were brought up against him to make him look like a dirty old rapist who would do anything to make our government look bad. The second case I also discovered was about Elliot Spitzer, who accused the banks of insider trading. Suddenly the North Fork Bank reported to the IRS that Spitzer was using funds to pay for a hooker and sex charges were brought up against him. Due to the media scandal he resigned from his position as Governor of New York because it painted a negative reflection on our government. d. Give an Example: In an article that I read on Wired. com it talks about a woman that has accused Julian Assange of raping her. In the article it describes the process by which this woman describes her â€Å"incident† with Assange. Ms. Anna Ardin said that he pinned her down to the bed when she reached for a condom, but then he consented and put a condom on. According to Ms. Ardin she feels she was raped because the condom broke at some point in time during the act. While I was investigating I found out that she had posted to her blog the â€Å"7 steps to get legal revenge. † I personally don’t find her story very credible after reading a translation of her blog. Ms. Ardin is known in Sweden for her feministic views  on how men achieve social dominance through sex. The government was anxious to pounce on her accusations of rape even though she is a known feminist with a history of reporting baseless rape. I do not find this a coincidence that a few days before the rape accusation Mr. Assange had released an embarrassing video of US soldiers gunning down no less than a dozen unarmed civilians in Iraq, while they were talking about it like it was a game of Call of Duty. Julian believes it was not a coincidence that after he embarrassed the U. S. by leaking this video, he was then accused of a crime that would have him extradited back to Sweden and then to the U. S. for further punishment. This was before they discovered there was nothing that the US government could charge him with and it was a violation of his human rights to send him to Sweden where he hadn’t been charged for the alleged crime. To date Julian has never been charged with the rape of this woman and has been confined to house arrest for more than 500 days without any charge against him. e. Restate the point: There is a global smear campaign set against Julian Assange because he is the face of WikiLeaks. g. Transition Sentence: Next, let’s talk about the violation to his rights. 2. Main Point #2: Solutions to those problems . State Point 2: The U. S. government is violating Julian Assange’s human rights. b. Argument: In an article by The Atlantic quoted Hillary Clinton saying that Julian Assange was attacking their international community. c. Refutation: Julian Assange is a journalist and is protected by the U. N. ’s Declaration of Human Rights under article 19. Under article 19 it says: Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. . Give an Example: In 1968 when we were in the thick of the Vietnam War there was a man named Daniel Ellsberg that was courageous and released classified Pentagon documents to the New York Times. On History. com and from my uncle, who was a journalist in the Vietnam War, I learned that that the war ended earlier as a result of a public outcry, where 75% of the American population protested the war. Daniel Ellsberg also helped end the war by releasing classified document s that exposed the lies that made us go to war in the first place which forced President Reagan to withdraw from Vietnam. If we stand together and say that we need to stop unjustly blaming Julian Assange for promoting a more transparent government and take a look at what it is that we are unknowingly promoting. Julian Assange believes that we have the right to know about the lies and secret dealings going on by our government. It is our right to know what they are saying and doing behind closed doors. Yes, there are instances where our government needs to have secrets, but that doesn’t mean that they can to lie to us about the general majority of secret dealings that are going on. If Julian Assange is attacking our International Community then maybe it needs to be attacked because what is going on right now and all the lies that we are being told need to be known. We need to see just what is going on. We need to know why the rest of the world hates us so much. e. Restate the Point: Julian Assange’s human rights are being violated and we need to do something about it. 3. Main Point #3: Visualization a. State Point 3: Imagine an America where it becomes treason to say what you think and to tell others about it. b. Argument: Our government would say that there is a need to be censored in order to keep us safe. c. Refutation: Our 1st Amendment rights are going to disappear if we don’t halt this violation right now. Pretty soon we’re going to be trapped in a world where we don’t have our most basic of rights. Imagine a world populated with militarized police and being under lock down in an authoritarian dictatorship where we no longer have any rights or freedom. How many of you believe that the governments placing cameras on the roads and on top of buildings are really about watching traffic? I believe that it is really about watching the people. So, it’s already begun. d. Give an Example: We need to stand together and we need to tell our friends and loved ones. Spread the word tell people about what’s going on! Everyone needs to know that our rights are at risk right now! e. Restate the point: America is going to change dramatically if Julian Assange is arrested for being a journalist. f. Transition: Let’s summarize what I have been talking to you about today. III. Conclusion 1. Restate thesis: Julian Assange should be afforded the same rights as every other Journalist. 2. Restate main points: Julian Assange is being attacked by so many companies and governments. His rights are being violated and it’s going to change America if our government succeeds in arresting Julian Assange. 3. Call- to-Action: Protest! Say what you think! We need to challenge our government and show them that they are wrong because if we don’t America, the so-called land of the free, is soon to be the Soviet America. How to cite Julian Assange: Hero or Terrorist, Papers

Significance of Big Data Literature Review Paper

Question: Discuss about the Significance of Big Datafor Literature Review Paper. Answer: Introduction A world without data storage is imaginable. Such a world means that the details of the organization or a person, every detail of a storable document, or every performed transaction is lost directly after its use(Nada Elgendy, 2014). Firms would therefore lose the ability to conduct a detailed analysis, access valuable knowledge and information, as well as providing new advantages and opportunities. Any information has become very crucial for the day-to-day operations. For any organization to thrive, they have to use data as the building block. With an increase in technological advancement especially the internet, there is a huge surge of information and data. Enormous amount of data is easily available with the increase of data collection methodology and storage capabilities(Nada Elgendy, 2014). Every minute, there a lot of data that is being created. For this data to make any sense, it should be stored and analyzed. This study analyzes the available literature on the significance of big data. Big Data Analytics The term big data is used to refer to the large database that cannot be stored and analyzed by the traditional methods of data management(Tulasi, 2013). The size of the big data is so huge that the commonly used storage system and software tools are incapable of capturing, storing, managing, as well as processing all the data within the required time. Currently the sizes of big data are increasing continuously to many petabytes from a few terabyte dozens in one data set. visualizing, searching, capturing, analytics, and storing are some of the challenges related to big data(Wagner, 2014). Organizations are exploring huge volumes of detailed data so as to extract information that they are do not understand. Therefore, big data analytics involves application of analytic techniques that are highly advanced on sets of big data. Large data sample analytics reveals and influence change in businesses. Nonetheless, it becomes more difficult to manage larger data sets. Decision Making and Big Data Analytics From the perspective of a decision maker, the importance of big data is in its potential to give valuable information and knowledge on which decisions can be based(Partners, 2012). Throughout the years, the topic and significance of the process of managerial decision making has been covered thoroughly in different researches. Organizations benefit significantly from the highly detailed big data from varied sources such as loyalty cards, social network, scanners, mobile phones, and websites. However, this can only be achieved if the data is analyzed properly to reveal insights that are of value, which can be capitalized by the decision makers to access the opportunities presented from the wealth of real-time and historic data created through customer behaviors, processes of production, and supply chains. Moreover, companies are currently used to examining internal data. Some of the internal data include inventory, shipments, and sales(Elena Geanina, 2012). Nonetheless, there has been a rise in the need for external data analysis. Some of the external data required by the different organizations include supply chains and customer markets. The application of big data can provide knowledge and cumulated value. With the increasing types and sizes of data that is unstructured, it has become essential to base on meaningful data inferences to make more informed decisions. Similarly, (Nada Elgendy, 2014)developed a framework known as B-DAD which maps techniques and tools of big data into the process of decision making. The intention of those frameworks is the enhancement of the process of decision making in respect to dealing with huge data. Intelligence phase is the first phase of the process of decision making. At this phase data is collected from both external and internal sources to be used in the identification of opportunities and problems. First, there should be an identification of data sources(Rasmus Wegener, 2013). The data identified should be collected from different sources, analyzed, and stored before being migrated to the final user. The acquired data is stored in the big data management systems(Magnusson, 2012). After the storage, the data is processed after it has been organized and prepared. This is accomplished using huge data processing tools or by a high-speed network such as ELT. The process of decision making which is the phase of designing is the next phase. At this phase, there is development and analysis through conceptualization of all possible actions. This phase is divided into three steps by the B-DAD framework. The three steps are data analytics, analyzing, and model planning. At this stage, different data analytics' models are selected, planned, applied, and analyzed(Nada Elgendy, 2014). Consequently, the process of decision making is followed by the choice phase. At this phase, various methods are applied to evaluate the effects of the suggested course of actions or solutions from the design step. Implementation phase is the last stage of the process of decision making. At this stage, the previous phase suggested solutions are implemented. Different companies across various sectors are becoming interested in how to analyze and manage big data, as its amount continues to grow exponentially(Jacquiline, 2012). At such, they are making efforts to get the best insights presented by the big data opportunities. These organizations are implementing the big data analytics in order to make faster and better decisions that will result in economic gains(Sudhakar, 2015). At such, they are adopting big data analytics so as to analyze the big amount of data quicker, and expose the customer intelligence, sentiments, and patterns that were unseen previously. This section will analyze different proposed and implemented applications of big data, and how they can help businesses across various industries to enhance decision making and gain valuable insights. Big data helps organizations to enhance the existing new services and products, design new ones, and invent completely new business model. These benefits are gained when the entities apply big data analytics in different business areas such as performance, fraud detection, customer intelligence, quality and risk management, and supply chain intelligence. (Nicholas Graves, 2011)lists the main sectors that can gain from the big data analytics. Examples of those sectors include healthcare, banking, central government, manufacturing, retail, and telecom industries. Customer Intelligence Big data analytics possess huge customer intelligence ability. It is important to industries like telecommunications, banking and retail. Big data creates openness and makes important data accessible to shareholders in time. Also, it offers companies the ability to segment and profile its clients according to various socioeconomic characteristics and increases the customer retention and satisfaction levels(Peersman, 2014). The analysis of Big data allows customers to come up with marketing decisions that are in line with their preferences as well as recognize marketing and sales opportunities. Additionally, social media application can be used in informing the organizations about their customers preference. Through, the analysis of sentiment on big data, companies can be notified if their clients are turning or shifting to other products and enabling the company to take necessary actions. By using Social Network Analysis to examine customer sentiments concerning brands and identification of influential person, organizations can be able to carry out direct marketing and react according to the emerging trends(Lieberman, 2014). Big data analytics also enables the formulation of customer behavior models and purchasing patterns hence, raising revenues. They also benefit companies through the creation of better market targets, prediction and definition of market sentiments as well as the analysis and understanding of market mix and various customer behaviors. Supply Chain and Performance Management Big data analytics can be used in supply chain management to forecast changes in demand, and match their supply appropriately. This is of high significance for transport retail, logistic, and manufacturing industries(Dupre, 2013). Through the analysis of geospatial data on deliveries and stock utilization, companies make decision making automatic, which will reduce process interruption, lead times, and minimize delays and costs. In addition, by basing on price or quality competitiveness of suppliers, the decisions on changing them can be easily taken by monitoring and analyzing their performance. Also, alternative pricing situations can be made automatic, which will facilitate an increase in profit margins and inventories reduction. Furthermore, big data can lead to better forecasting and planning by identifying the root causes of costs. Big data is also very can be of high significance in the management of performance. The healthcare and governmental sectors can benefit easily from this performance management. With the increasing need to improve staff performance a and productivity information can be forecasted and monitored by applying tools used for predictive analysis(Nada Elgendy, 2014). This enables different departments to increase efficiency by link their user outcome or service with the strategic objectives. In addition, with the easily accessible performance information and big data, the organizational managers can adopt the application of dashboards, balanced score cards and predictive tools within their organization which can facilitate transparency improvement, performance monitoring, setting objectives and planning, and functions of management, Improvement of Quality Management Big data can be applied in managing quality especially in industries such as telecommunication, utilities and energy, and manufacturing. The big data is used in these industries to reduce costs and increase profitability by improving the quality of the offered products(Lieberman, 2014). For instance, in the process of manufacturing, performance variability can be reduced by applying predictive analysis on big data. This can also help to provide early warning alerts which in turn prevent issues of quality. Through the identification of production disruptions before they happen, the organizations can be able to reduce the time to market and decrease scrap rates by saving on the expenditure. Furthermore, big data can result in lead improvement of manufacturing. Also, the monitoring of machine logs and analysis of real time data can help the managers deliver quality management by making quicker decisions. The big data analytics also can sanction the monitoring of network demand in real t ime, in supplementing the bandwidth forecasting in customer behavior response. Moreover, the information technology (IT) systems in healthcare can improve the quality and efficiency of care by integrating and communicating the data for the patient across all institutions and departments, while protecting the patients privacy(Karthik Kambatlaa, 2014). The individuals continuity care can be improved by analyzing the health record, as well as massive database creation which through it outcomes and treatment can be compared and predicted. Hence, with the advancements in analytical tools and the increasing application of electronic health records, there is an opportunity to extract the information of the patient and use that information to assess the healthcare quality, health services, and disease control and management. The citizens quality of lives can be improved by using big data. For instance, in healthcare sector, hospitals and homes can use sensors to provide patient monitoring that is continuous and use the streamed data to perform real-time analysis(Elena Geanina, 2012). The information obtained can be used to alert care givers if there is detection of any health anomalies so that the necessary interventions can be made. The analysis of adherence of the patients to their prescription can be done remotely so as to improve the treatment and drug options. Transportation can be improved and transformed by analyzing information from distributed sensors on vehicles, road, and handheld devices. The sensors provide real-time information on the traffic situations. By having real-time traffic information, the drivers can operate with less disruption safely and also traffic jam can be controlled by predicting it before it occurs(Nada Elgendy, 2014). How the roadways are used can be transformed by having intelligent connected vehicles with the new traffic ecosystem. Also, the use of big data can base in the real-time information to provide smart routing that use personal location data. Such applications can automatically solicit assistance when there is detection of trouble by the sensors, and inform the road users if there is any congestion, scheduled road-work, or accident in real time. Big data can also be used for understanding of frequency, location, and climate and weather intensity changes. This can be of much benefit to businesses and individuals who depend on weather, such transportation, tourism, and agricultural sectors(Nada Elgendy, 2014). Additionally, there is the new development of analytical techniques and sensors which can be used to forecast weather and climate changes. This can help to predict natural disasters that are related to weather and adopt preventive measures before they occur. Conclusion In the era of information, decision makers easily access huge amount of data. Big data refers to the huge information that is high in velocity and variety, hence making it difficult to handle using conventional techniques. Currently the sizes of big data are increasing continuously to many petabytes from a few terabyte dozens in one data set. visualizing, searching, capturing, analytics, and storing are some of the challenges related to big data. From the perspective of a decision maker, the importance of big data is in its potential to give valuable information and knowledge on which decisions can be based. With the increasing types and sizes of data that is unstructured, it has become essential to base on meaningful data inferences to make more informed decisions. Big data helps organizations to enhance the existing new services and products, design new ones, and invent completely new business model. These benefits are gained when the entities apply big data analytics in different business areas such as performance, fraud detection, customer intelligence, quality and risk management, and supply chain intelligence. References Dupre, 2013. Big Data Analytics For Supply Chains. [Online] Available at: https://www.duprelogistics.com/in-the-news/big-data-analytics-for-supply-chains [Accessed 18 4 2017]. Elena Geanina, 2012. Perspectives on Big Data and Big Data Analytics. Database Systems Journal, 3(4), pp. 3-10. Jacquiline, B., 2012. Analytics in Higher Education, Louisville: s.n. Karthik Kambatlaa, ,. ,. G. K. ,. V. K. ,. A. G., 2014. Trends in big data analytics. ournal of Parallel and Distributed Computing, 74(7), p. 25612573. Lieberman, M., 2014. Visualizing Big Data: Social Network Analysis. Texas, Multivariate Solutions. Magnusson, J., 2012. ocial Network Analysis Utilizing Big Data Technology , s.l.: s.n. Nada Elgendy, A. E., 2014. Big Data Analytic: Literature Review Paper. Research Gate, pp. 2015-2023. Nicholas Graves, A. G. B. K. H. C. C. B. C., 2011. The Importance of Good Data, Analysis, and Interpretation for Showing the Economics of Reducing Healthcare-Associated Infection. Chicago Journal, 32(9), pp. 927-932. Partners, N., 2012. Why is BIG Data Important?, s.l.: s.n. Peersman, G., 2014. Overview: Data Collection and Analysis Methods in Impact Evaluation, s.l.: s.n. Rasmus Wegener, V. S., 2013. The value of Big Data: How analytics Differentiates Winners, Atlanta: s.n. Sudhakar, K., 2015. Data analytics the changing use of Data Within Internal Audit, s.l.: s.n. Tulasi, B., 2013. Significance of Big Data and Analytics in Higher Education. International Journal of Computer Applications, 68(4), pp. 21-23. Wagner, D., 2014. The importance of big data analytics in business. [Online] Available at: https://www.techradar.com/news/world-of-tech/the-importance-of-big-data-analytics-in-business-1267606 [Accessed 2017].

Gillette Fusion Essay Essay Example

Gillette Fusion Essay Essay RecommendationIn order to increase entire gross revenues and put Gillette Fusion on path to be a $ 1 billion concern in the following few old ages. Gillette Fusion should establish a new advertisement run and cut down cartridge bundle monetary values by 20 % with the debut of a erstwhile voucher. Explanation The media’s reaction to the â€Å"blockbuster† advertizement run highlights many of the campaign’s defect. The run focused on the merchandise features instead than its benefits. Due to the ad’s merchandise focal point. Gillette failed to pass on why the extra blades and elastomer grip surfacing improved the quality of consumer’s shaving. The proposed advertisement run would turn to these defects and concentrate on the client experience. We will write a custom essay sample on Gillette Fusion Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Gillette Fusion Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Gillette Fusion Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In order to educate consumers. Gillette should use a mass media run similar to Pepsi’s â€Å"Pepsi Challenge. † This run will include blindfolded persons proving and comparing the Gillette Fusion with several other razors. and will be hosted by a famous person who portions similar trade name qualities as the Fusion. The famous person will be immature. sleek and advanced. like Ashton Kutcher or Dwayne Wade. †¢TV Ad: The telecasting advertizements will include a short debut by the famous person and cartridge holders of clients who have taken the challenge depicting why the Gillette Fusion is superior to its rivals. It should be featured during male-focused scheduling. like featuring events and grownup comedies. †¢Print Ad: The print advertizement will have a image of the famous person next to the razor and several quotation marks from persons who have taken the challenge. It should be featured in men’s manner magazines ( GQ ) . music magazines ( Rolling Stone ) and athleticss magazines ( ESPN. Sports Illustrated ) . †¢Radio Ad: The wireless advertizement will get down with an debut by the famous person depicting why he prefers the Gillette Fusion and so passage to reappraisals by those who have taken the challenge ( i. e. â€Å"The Gillette Fusion is unbelievable because †¦ If you don’t believe me. hear what people who have taken the challenge have to state for themselves †¦Ã¢â‚¬  ) . It should be featured during grownup talk shows ( Howard Stern Show ) and athleticss programming. In order to promote users to buy the merchandise. Gillette should offer a 20 % price reduction on cartridges with the debut of a one clip voucher. Because 64 % of work forces look at the monetary value of the cartridge before buying the corresponding razor. presenting a 20 % price reduction with a erstwhile voucher will promote those consumers weary of the high cartridge monetary values to buy the razor. Once buying and utilizing the razor. it is likely that the consumer will detect a important difference in the quality of shaving. and be willing to pay a higher monetary value for the superior merchandise. This is supported by the fact that of the 9. 000 work forces who tested the new razor. Fusion was preferred 2 to 1 over the competition. For the few who would normally non be willing to pay the higher monetary value for the cartridges. they will probably go on to buy the cartridges because of the shift costs associated with buying a new razor. The voucher should be displayed at points of purchase and in direct mail outs. The former can be achieved by supplying confederates with show allowance. Alternate Schemes Unlike the proposed scheme. each of the alternate schemes fails to at the same time pass on the effectivity of the merchandise and encourage clients weary of the monetary value to buy the merchandise. †¢Lowering the retail monetary value of the razor – This will non promote clients to buy the merchandise because ( a ) 64 % of consumers look at the cartridge monetary value before buying a razor and ( B ) a razor is a erstwhile cost to consumers. with a less snap of demand than cartridges. Besides. without a new advertisement run. they besides will go on non to understand why the merchandise is superior. and more expensive. than its rivals. †¢Reducing cartridge bundle monetary values by altering cartridge bundle size. Reducing the current four cartridge bundle with three cartridge bundles is merely effectual if consumers fail to register the difference in bundle size because the monetary value per cartridge will really increase. Furthermore. this scheme fails to educate consumers on why the merchandise is superior. and more expensive. than its rivals.

Bullying and Social Deviance Essays

Bullying and Social Deviance Essays Bullying and Social Deviance Essay Bullying and Social Deviance Essay Essay Topic: Cyber Bullying The subject I have chosen resonates with me personally as I have experienced it at first hand. I besides think it is a subject that many can associate excessively. I know a batch of people have either been bullied. been the bully or witnessed it themselves. I have chosen intimidation and how it is a societal aberrance. Bullying cane be defined as the usage of power and aggression to do hurt or control another. Strong-arming itself manifest in all ages. from kids in grade school all the manner through grownup goon. I have seen it and the effects of it. no good comes from strong-arming. I besides know that while yes it can stem from some kind of favoritism it does non ever aim a certain race. sexual orientation or gender. Bullying has a immense spectrum ; those antecedently listed can be grounds why but so can your societal position. civilization or even the trade name of vesture you wear. Most of these grounds are out of anyone’s manus. people are normally born into these fortunes no 1 chooses to be a individual of colour nor do they take their gender. contrary to what some believe. I believe personally that intimidation is the worst as you are traveling through school. You are still seeking to calculate out who you are and that last thing you need is person seeking to state you that. Besides. strong-arming today is far different because now we have the cyber kingdom to see. Everything from shopping to pass oning to people abroad can be done via the web and societal media unluckily plays a important function in our lives. Now with that said. you can literally be bullied from the comfort of your ain place which should be a safe zone. You can be a mark for many grounds. organic structure image. gender and the list goes on but the inquiry is how do we halt it? How do we forestall kids from cyber intimidation? What should the penalty of this be. if any? Throughout the class we learned how different theories and positions better help us research and specify the different aberrances that people demonstrate. One of those theories that goes manus and manus with intimidation is the labeling theory and that is for obvious grounds. The labeling theory is a theory in which the regulation devising and the reactions to the regulations that are being broken ( Goode. 2011. pg. 52 ) . The manner this correlates to intimidation is fundamentally with every action there is a clear and opposite reaction. An illustration of this would be person is bullied twenty-four hours in and twenty-four hours out now they want to either hurt themselves to get away the torture or the victim wants retaliation. So now we have a reaction to the action which is the intimidation. Therefore it has a snow ball consequence of another aberrant behaviour because personal injury to either party is involved. Harmonizing to the article by Douglas Vanderbilt and Marilyn Augustyn there are a overplus of effects from being bullied. Bullying is in fact a major job for kids. There are chiseled hazard factors for intimidation that are single and societal. Beyond the immediate injury of sing strong-arming. victims are at high hazard of the ulterior physical and emotional disorders ( Vanderbilt A ; Augustyn. 2010 ) . There are multiple regulations that are broken when it comes to strong-arming. basic human rights are violated. and favoritism may even take topographic point among many issues. Strong-arming leaves important injury on people as stated from the article this is both physical and emotional. The issues that can originate from this are critical and forestalling intimidation is the key. As stated in the article every bit good. there are marks of intimidation by both the bully and the victim. Acknowledging them could be immense in protecting person and possible acquiring the toughs themse lves help every bit good. As we transition into the subject of intimidation and victimization the College of Family Physicians of Canada published an first-class article to reexamine the epidemiology. designation. and direction of intimidation and victimization among people in their primary scene. This article presents a reappraisal of intimidation and associated symptoms. a tool for measuring strong-arming engagement. and an overview of intercession and direction. With an increased consciousness and apprehension of strong-arming as a wellness job. doctors can play an instrumental function in placing people involved in intimidation and supplying them with the support needed to develop healthy relationships ( Lamb. Pepler. A ; Craig. 2009 ) If we have kids that are targeted early on in life this could hold long term effects on them so it is important they get the aid needed to develop healthy relationships. By making so we will be puting people up for success which is merely just since they were cheated from it. Although non everyone that is bullied will necessitate assist it all varies on the individual themselves and the extent of the intimidation that took topographic point. By using the labeling theory we can see how such basic regulations are broken. but what is broken is besides fixable. The job needs to be addressed in order to make that. The following theory will be the functionalist theory. Functionalism adopts a consensus paradigm: Harmony is the regulation. and a break of that harmoniousness calls for stairss to restore peace and repose. ( Goode. 2011. pg. 58 ) We can analyze what made the single become a bully. This could hold stemmed from a dysfunctional household life. possibly this individual saw their parent be bullied by the other. or a parent ( s ) bullies the kids. There is a good opportunity that bullies themselves face a confusion of issues at place that cause internal hurting and choler. as a consequence they attack others. Once we have identified this disfunction and acknowledge that there is a job we can so repair it. I believe that nine times out of 10 person doesn’t wake up and go a bully. they are taught it. Peoples are non born hating. it is something that is taught. and this peculiar wont is likely picked up at place unluckily. It has a ripple consequence. this wont is picked up at place and brought to school or the work topographic point and so on as so forth. ( Swearer. Espelage. Vaillancourt. A ; Hymel. 2010 ) This article addresses what can be done one time intimidation has occurred which is really of import. Strong-arming sometimes is non preventable and it can go on but the of import thing is one time it does what is done to rectify the issue. Making a safe work topographic point and acquisition environment is critical. Besides. saying in any clauses or work environment regulations that intimidation is non and will be tolerated. Peoples should experience safe when they are either at school or work. no 1 should hold to experience uncomfortable because this atrociousness is tolerated. This besides covers how a individual is non born a bully but created. This is a erudite behaviour. it is taught to feed on the weak and defenseless because they make easy marks. It is all a portion of the theory of strong-arming. Choose person that you know won’t put up a battle this in bend makes you experience better about yourself. superior about. If this happens in a school the kid could be threatened with detainment or even suspension. The work topographic point can hold a similar type of penalty. suspension without wage is normally adequate to halt person for being a bully. Last. the struggle theory will assist me farther explore the issue of strong-arming. In contrast to functionalism. the struggle theory sees groups with viing and colliding interesting. they see battles between and among classs. sectors. groups. an d categories in the society. with victors and also-rans ensuing from the result of these struggles ( Goode. 2011 pg. 58 ) . The struggle theory is likely one of the strongest out of the three to better place this issue. With the cyber realm playing such a polar function in our day-to-day modus operandi intimidation has become basically easier to make ( Sabella. Patchin. A ; Hinduja. 2013 ) . A individual can literally be bullied from their ain place. so where is the safe zone? Cyber intimidation is so much easier with all the societal media. Unfortunately this is the society we live in with smart phones and computing machines governing our societal life. The viing and clashing of people assailing one another is simple. The sad portion is aliens can leap upon the intimidation bandwagon and the following thing this victim knows they have tonss of people assailing them alternatively of one. Once this happens the victim can endure enormously. Not merely are they being attacked at school or work but at place and it is distributing like wild fire. This has a immense consequence on the victim’s self-este em and as antecedently discussed this could hold long term harmful effects on them. Previous research on traditional intimidation among striplings has found a comparatively consistent nexus between victimization and lower self-pride. while happening an inconsistent relationship between piquing and lower self-esteem ( Patchin A ; Hinduja. 2010 ) This is why it is of import to cognize what intimidation is. how to halt it and one time person has been victimized how to acquire them proper aid. Throughout this class we learned a figure of ways to place different aberrances. We learned out to categorise them and better research them by utilizing different constructs and theories. By using the labeling. functionalist. and conflict theory I was better equipped to research intimidation and link it as a societal aberrance. Once that was established the research articles supported the thesis. Bullying is an atrocious job that causes far more harm than good and can take to many jobs down the route. While it is an unfortunate issue it is preventable and non a lasting job. It is of import that people feel and are non victimized one time they seek aid. I know at first hand that strong-arming can make long term jobs but with the right aid and assistance it can besides be stopped. It stops with people taking base and contending for the 1s t hat can non contend for themselves. Again. people are non born hating and being barbarous it is taught so if they are taught to detest they can larn how to be sort. Mentions: Sabella. R. A. . Patchin. J. W. . A ; Hinduja. S. ( 2013 ) . Cyberbullying myths and worlds. Computers in Human Behavior. 29 ( 6 ) . 2703-2711. Vanderbilt. D. ( 2010 ) . The Effects of Bullying. Pediatricss and Child Health. 315-320. Lamb. J. . Pepler. D. J. Craig. W. ( 2009 ) . Can Fam Physician. Apr 2009 ; 55 ( 4 ) : 356–360. Swearer. S. M. Espelage. D. L. . Vaillancour. T. . Hymel. S. ( 2010 ) What Can Be Done About School Bullying? . Eduational Researcher. pg 38-47 Patchin JW. Hinduja S. Cyberbullying and self-esteem. J Sch Health. 2010 ; 80: 614-621 Goode. E. ( 2011 ) . Aberrant Behavior ( 9th ed. ) . Upper Saddle River. New Jersey: Prentice Hall. Inc.

Should smok ban in campus Essay Example | Topics and Well Written Essays - 1000 words

Should smok ban in campus - Essay Example On the other hand opponents argue that smoking is bad not only for the individual himself but can harm the whole society. It is for this very reason that a smoking ban in campus has been implemented in many colleges and states. This essay would further revolve around the ban of smoking in campus and would provide my personal opinion regarding it. It is seen that the colleges which are implementing the ban advocate it because of its influence on the healthy environment in the campus. The authorities put forward that smoking creates an unhealthy environment which can affect individuals in a bad way and hence the bans are implemented to promote an environment in which people do not undergo suffocation. Smoking is an act which poses severe health consequences to the human being. One of five deaths in the United States are considered to be because of smoking (American Cancer Society 2004). The health authorities believe that smoking is causing addiction all over the world and it should be stopped somehow. Campus ban is supported by individuals who believe that smoking in a public place can have a bad influence on the overall environment. Research has been carried out to find out the effect of smoking on the health of individuals who do not smoke. Proponents of the ban put forward that smoking in campus can pose the risk of passive smoking to others and in many cases this has also lead to asthmatic attacks (National Health Survey 1994). They bring forward laws which provide every human life in this world with the right that they should not be exposed to carcinogens which would affect their health and if this ban on smoking does not take place then these individuals would be exposed to the carcinogens of cigarette (U.S Department of Health and Human Services). They also bring forward other harms which may be caused by cigarette smoke to the society. The cigarette butts that are left behind by the smoker can be a cause of fire at many places and by imposing ban on smok ing the government can ensure that these incidents are avoided (Daily Courier 2004). On the other hand the opponents of a ban on smoking in the campus have other views regarding smoking. In 2009 students of the University of Kentucky launched a campaign against the ban of smoking in the campus by smoking cigarettes openly. The ban has been met with great resistance by the students as they believe that they have a right to smoke if they wish to do that (Cruz 2009). The students believe that by banning smoking in the campus the authorities are intervening in the personal life of the students. According to them measures to curb smoking in the campus is just costing money and this money can be used elsewhere for a better purpose. These students believe that other important aspects of the university should be rather maintained instead of wasting the money on a smoking ban. One of the smokers Janelle Johnson from Sioux Falls was stated as saying "You could do so much more with that money. Like pave the parking lots because the parking lots suck" (Murray 2005). The students believe that they are not posing any threat to anyone when smoking in the campus as the campus does not have children which may be found in outdoor places such as restaurants. At one instance it is also found that the non smokers do not support a complete ban on the in campus smoking. One of the non smokers from St Paul was stated as say

Human Resource Management in Sweden Research Paper

Human Resource Management in Sweden - Research Paper Example As per Hofstede there are four broad cultural dimensions along which societies can be differentiated i.e. power distance, individualism, masculinity and uncertainty avoidance. Power distance comprises the extent to which less influential individuals of a society accept discrimination in society. This acceptance level varies along different culture. Individualism culture focuses on societies where people are concerned about self-interest and interest of family only while collectivism refers to a culture where individuals protect the society’s interest. Masculine culture expects men as compared to women of society to play the assertive and ambitious role who strive for material success and it defines a caring and serving role for women. Feminine culture on other hand defines an overlapping role for both men and women and it focuses on interpersonal relationship and shows concern for the weak. Sweden is depicted with a feminine culture as it does not require any gender to be more ambitious and highly competitive. A culture which avoid uncertainty is active, security seeking and intolerant while a culture which accepts uncertainty tolerant, less aggressive and unemotional (Vitell et al). In Table 2 index for Sweden has been given on the basis of power distance (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty avoidance index(UAI). From the Table2 we see that Sweden is not likely to avoid uncertainty. They are risk oriented. We also see that Sweden is more of a feminine country which emphasizes on relationship with people than with money. Swedish businessmen prefer appropriate code of behavior in business meeting. They believe in reaching a solution via joint decisions. They believe in facts, delivery schedule and need a longer period of time to inculcate shared information. Since they believe in consensus for a solution so they worry about what others might think of them

Implementing Curriculum Changes in the Classroom

Implementing Curriculum Changes in the Classroom Introduction Much research on curriculum development has been done in different fields of education. It has uncovered both successes and failures. Research on educational innovations reveals many problems which result in non-implementation of planned innovations. These include the problems of inadequate knowledge of implementation, and lack of awareness of the limitations of teachers and school administration, etc. (Pink 1989; Fullan 1992; Fullan and Hargreaves 1991). Recently, the literature in the field of ELT has reported innovations in the implementation of new teacher roles, new practices, new materials, etc. Most principles for innovation are derived from English-speaking countries and transferred throughout the world. For instance, the learner-centred, communicative approach which originated in British ELT has been recommended almost everywhere. Although some reports mention the success of such innovations, others have concluded that many problematic implementation issues emerge from a dir ect transfer, after it has been put into use worldwide, such as in China (Burnaby and Son 1989; Anderson 1993; Hui 1997), Indonesia (Tomlinson 1990), Greece (Karavas-Doukas 1995), Hong-Kong (Carless 1998), and Libya (Orafi 2008), etc. However, the knowledge and understanding of what is involved in effecting innovation in many projects has been investigated mostly by their change agents. Many ELT innovation projects reported in the professional literature are designed and examined by their authors as leading change agents, not by end users, i.e. teachers (e.g. Gray 1990; Jarvis 1992; Tomlinson 1990; Barmada 1994; Guariento 1997; Markee 1997, etc.). In those projects, the authors/reporters design, introduce, and monitor the process of implementation. To finding out how best to teach the four skills of listening, speaking, reading, and writing as well as grammar and vocabulary. The development of so many methods has been a response, according to Richards and Rodgers (2001:7-9), to the changes in the kind of proficiency (e.g. oral vs. written) that learners are thought to need. In the 1970s, in particular, there was a major shift to learners need for communicating in a second language away from a focus on grammar and translation. This shift was crucial, especially for foreign language learners who leave school unable to use their foreign language in actual communication. So, FL countries adopted this shift to communication to satisfy their students needs for fluency. As English became a lingua franca by the 1990s it was seen as necessary to teach it for communication as it became the mostly taught foreign language worldwide (Gebhard, 2006; Carrick, 2007). The teaching of English as a second (ESL) or as a foreign language (EFL) started to become important after World War II. A great demand for English courses by immigrants, refugees, and foreign students took place in the United Kingdom, Canada, the United States, and Australia (Richards, 2001:23). When English was introduced in schools, it was first introduced at the secondary level in 1950s. But, since the application of the Communicative Approach/Communicative Language Teaching (CLT) in national curricula after the publication of Wilkinss book Notional Syllabuses (1976) educationalists/researchers in many countries have observed that students can not communicate as well as expected after leaving secondary school, with eight years of English, as they start their university study (e.g. Al-Mutawa, 1994; Tang, 2002). According to Al-Mutawa and Kailani (1998:I) English language has enjoyed a considerable role in the fields of business, industry, technology, politics, education, medicine and many other professional fields. According to Saleh, more attention is required from EFL teachers to students EFL teachers on teaching them how to communicate in the target language effectively. This requires that the traditional methods, the classroom learning activities and the learning environment have to be changed to correspond with the latest developments and changes in views on ELT represented by the communicative approach (2002:1). Because of the above reasons, English language syllabus of Libyan secondary schools has been changed lately as a response to these developments. The new English programme in Libyan secondary education aims to enable students to: i) achieve a reasonable proficiency in listening and speaking English at a sensible speed, reading simple texts with comprehension and writing about a simple subject or incident; ii) develop their interest in learning English so that they can learn effectively by themselves; and iii) improve their knowledge and have access to foreign culture (UNESCO 2002 reported in Al-Buseifi 2003:4). It has been investigated that some classroom teachers who teach EFL at secondary schools in Libya are traditional and not in harmony with the principles and objectives of the communicative approach upon which the new curriculum has been based. Teachers are faced with some difficulties in implementing the new curriculum. Therefore, some problems have been appeared, for example; teachers use their native language extensively and use only very little English during the lesson. Teachers talk a lot whereas students talk very little. Teachers need to be well trained. Class-time and size are not suitable. Appropriate materials and group-work activities are needed. This study aims to investigate some EFL teachers in Libyan secondary schools to determine the extent of their effectiveness in achieving the desirable objectives of the new curriculum. It specifically investigates and describes the following: How far does the new curriculum filter down into EFL classrooms in Libyan secondary schools? What are the methods that Libyan secondary school teachers use in teaching English as a foreign language? How do Libyan teachers implement the new curriculum (CLT) in teaching EFL? What difficulties may face Libyan teachers in implementing the CLT approach? To what extent are Libyan teachers qualified in communicative language teaching? Since the language curriculum of Libyan secondary schools has been changed lately and has been based on the communicative approach. The EFL teachers who teach this new curriculum should be based on the principles and objectives of the communicative approach. In fact, most Libyan EFL teachers got used to apply the Grammar Translation Method (GTM) with its traditional views and objectives, so they may encounter some difficulties when changing their method especially if they have not been previously trained. This topic is important to investigate because I have noted that it is still a controversial issue between researchers and teachers. The main emphasis is to know whether teachers are using the new curriculum in order to enhance the students basic knowledge of English and competence to use English for communication. In other words, it is to investigate EFL teachers at Libyan secondary schools to find out whether they have changed their method in parallel with the change in the curric ulum and how it is implemented. In order to achieve more understanding about these issues, this study attempts to discuss the curriculum innovation in Libya with reference to communicative language teaching which is implemented in the new curriculum. More attention is given to teachers, they are regarded as having the main role in any innovation. This study is divided into five chapters. In the first chapter, there will be the introduction, the research hypothesis, the research question, the purpose and the significance of the research. Chapter two will be focused on the literature review which include; definition of innovation, its theory and its aim. Background of the context, EFL in Libya, CLT, its development, and its principles. Some factors related to the adoption of the new curriculum (CLT), e g; teachers role, teacher student interaction, student-student interaction, teacher training, methods of teaching, materials and testing criteria. Third chapter will be the methodology. The methods of collecting data will be discussed, there will be a review of how data will be collected, who are the participants, how many, where, how, when, all these questions will be answered in this chapter. Chapter four will be about the results. The results will be discussed in chapter five. Conclusion and recommendations will be discussed i n chapter six. This study will provide an opportunity to enrich theory and practice of CLT in a non-native English speaking setting. It deals with an important issue in the field of teaching as a foreign language which is related to the teaching methods that is used by teachers. To achieve this purpose this research has been carried out. Literature Review Curriculum Innovation It has been widely noted over many years that the low degree of success of educational innovations is mainly caused by the failure of the innovators who were unable to make use of the extensive theoretical literature on innovation (Havelock and Huberman 1977; Barmada 1994). They also did not adopt the appropriate innovation strategies (ibid.). Both White (1987) and Barmada (1994) identify two areas of expertise in which all innovators should be equipped: an understanding of innovation issues and expertise in the management of innovation. The Meaning Of Curricular Innovation It has been defined by Markee as following: â€Å"Curricular innovation is a managed process of development whose principal products are teaching and/or testing materials, methodological skills, and pedagogical values that are perceived as new by potential adopters† (1997: 46). According to Hall and Hewings, teachers roles are seen as implementers, and sometimes regarded as adopters, students are clients, and materials designers are suppliers (2001: 119). Curriculum Innovation Versus Theory: Vrooms expectancy theory (1964 in Morrison 1998) from business explains the instant effectiveness of the use of rewards and sanctions. Expectancy theory is based on the assumption that people will involve themselves in change if they expect it to bring about personal benefits (Morrison 1998:132). It is argued that the more benefits people perceive, the greater willingness they will have to be involved in the projects of change (ibid.). These perceived benefits, such as financial benefits, job security, and promotion opportunities, etc. are assumed to be an effective motivator to improve job performance. However, any change often requires additional time, energy, and finance, etc. If the adopters do not think the advantages of an innovation will outweigh its costs, it may not be easy to persuade them to accept it. From management theory point of view, and according to (Everard and Morris 1990), by addressing the â€Å"interrelated sensing systems†, we can understand how educati onal managers effect change. They are; policy making, development, controlling, liaising and doing (Markee 1997:49-51). Teachers do not see themselves having part in curriculum innovation, although the definition given above indicates that teachers have a primary role in innovation. This phenomena has been indicated by many researchers that â€Å"curricular innovation entails a mix of professional, academic, and administrative change† (e. g; Bowers 1983, 1987; Crocker 1984; Lee and VanPatten 1990; Straker-Cooke 1987; White 1988). â€Å"Managers must therefore enhance an organizations capacity to innovate through organization development† (Markee 1997: 51). It seems that teachers have many tasks particularly that related to their classrooms. Thus, all participants in language teaching should given part in innovation to be managed (ibid.). The New Curriculum (Clt) In Efl Countries: Attempts to introduce communicative language teaching (CLT) into EFL contexts on EFL countries own initiatives and through international aid projects have encouraged many innovations in L2 education. In general, such innovations have had a low degree of success (Brindley Hood, 1990), and implementing CLT worldwide has often faced difficulty (Anderson, 1993; Chick, 1996; Ellis, 1994, 1996; Gonzalez, 1985; Kirkpatrick, 1984; Sano, Takahashi, Yoneyama, 1984; Shamin, 1996; Ting, 1987; Valdes Jhones, 1991). Difficult as many EFL countries are still striving to introduce CLT hoping that it will improve their English teaching. Some researchers have strongly advocated the adoption of CLT in EFL countries and recognized the difficulties these countries face in adopting CLT (Li, 1984; Prabhu, 1987). Burnaby and Sun (1989) report that teachers in China found it difficult to use CLT. These difficulties include the context of the wider curriculum, traditional methods, class sizes and schedules, resources and equipment, the low status of teachers who teach communicative rather than analytical skills, and English teachers deficiencies in oral English and sociolinguistic and strategic competence. Andersons (1993) study of CLT in China reported such hurdles as a lack of properly trained teachers, a lack of appropriate texts and materials, students not being acclimatized to CLT, and difficulties in evaluating students taught by way of CLT. Sano et al. (1994) point out that the Japanese students they studied generally did not feel a pushing need to use English, so that the goal of communicative competence seemed too distant for them. All these difficulties seem to apply to Libyan context too. Karavas-Doukas (1995) gives a report in which the curriculum developers in Greece tried to implement the communicative approach to English teaching/learning using textbooks containing communicative components. However, Karavas-Doukas indicated that teachers lack of understanding of the methodological principles underlying the new materials was one of the impeding factors that finally let to the non-implementation of this innovation. The Greek teachers had changed to new materials, but they tended to implement the intended communicative activities as controlled grammar practice exercises and did not create the opportunities of real communication in their classroom. They did not realize the new role of teachers and students associated with the CLT approach, so they still acted as knowledge-transmitters, rather than facilitators (ibid.). Much research has been conducted discussing the communication problems encountered by Arab learners in most of the Arab countries; particularly in Libya. This fact has been clearly explained by many researchers, e. g. Abdul Haq (1982), Harrison, Prator and Tucker (1975), Abbad (1988), Wahba (1998), Saleh (2002) and Orafi (2008). The students in Jordan, for example, learn English in their home country where the native language is Arabic. The only way to learn English in Jordan is through formal instruction, i.e. in the classroom where language teachers are native speakers of Arabic. There are general screams about the extended degeneration of the standards of English proficiency of students among school teachers, university instructors and all who are involved with English language teaching. The results of the studies conducted in Jordan lead to the conclusion that the goals set by the Ministry of Education are desirous and have not yet been reached (Rababah, 2005:181). In Yamen, the situation is almost the same as in the other Arab countries. Abbad (1988) acknowledges the weakness of Yameni learners of English, and adds that â€Å"in spite of the low proficiency level in English of most applicants, they are accepted into the department.† This is what happens in most of the Arab university. English language departments accept high school graduates without understanding their proficiency level and whether or not they will be able to administrate a program of English studies. Therefore, Arab learners of English find it difficult to communicate freely in the target language. This may be due to the learning environment which some umpire to be inappropriate for learning a foreign language. This is obvious in Jordan where the formal language of communication is Arabic (Rababah, 2005:182). What happen with other countries can be applied on Libyan context, because the situation is almost the same. According to Saleh (2002) and Orafi (2008), although the new curriculum is introduced in Libya since 2000, the students in Libya still cannot communicate in English or express themselves. They cannot speak English freely inside and outside schools as well. Therefore, they cannot use English in real life situation. ELT In Libya: In the 1980s the focus of English language teaching in Libya was on grammar and reading comprehension. Lessons were characterized by oral drills, memorization of vocabulary, and reading aloud. Arabic was widely used in English lessons by teachers and students. During the late 1980s, as a result of political tensions between Libya and the West, the teaching of English was banned from schools and universities across the country. In the 1990s, this status changed to the positive and new curriculum was introduced in 2000 (Orafi, 2008: 244). The new curriculum recommends that †³English be used as much as possible by the teacher and students in the classroom, as the aim is for the students to communicate effectively and fluently with each other and to make talking in English a regular activity†³ (ibid:245). It was argued that learners learn a language through the process of communicating in it, and that communication that is meaningful to the learner provides a better opportunity for learning. New classroom techniques and activities were needed, new roles for teachers and learners in the classroom. Instead of making use of activities that demanded accurate repetition and memorization of sentences and grammatical patterns, activities that required learners to negotiate meaning and to interact meaningfully were required. The purpose of education is seen as based on careers, examination passing and recall. Understanding, applying ideas, creativity, questioning is all devalued. The idea of school education as a way to unlock potential seems missing and the students appear to appreciate that (Orafi 2008). The teachers role is largely that of transmitting information in an efficient and effective manner to their students. The teachers have little insight in the role of their subjects in the development of students. They are ruled by the demands of society, with its dependence on examination success for gaining access to over crowed and want more time for students to be able to think. However, they have little clear idea of the nature and role of understanding and the idea of seeing their subject in terms of wider life is largely absent (Al-Buseifi, 2003). Although improving the educational system is a priority for the education authorities in Libya, the educational programmes still suffer from shortages in facilities such as computers, laboratories, and information networks, a lack of qualified teachers, and the use of traditional methods of teaching (Khalifa, 2002). This could be due to the fact that the central focus is on increasing the quantity of schools and institutes rather than improving the quality of teaching and learning outcomes. The Situation In Libyan Secondary Schools According to Orafi (2008), ‘the main problem at present of education in Libya is the quality of education. The need to build so much in order to educate so many in a short time creates the classical dilemma of quality of education versus quantity education. In fact, this problem is not the problem of Libyan education only but is a problem common to many developing countries. Classrooms in Libyan secondary schools are regarded crowed. Most of classes are consisted of at least thirty students. Every student has his own seat from the beginning of the year to the end of it. It is difficult for teachers to go freely through the class. Also it is not easy to work in groups, and to deal with all the students. This problem has been discussed by Richards (1996:146) who states that; †¦the majority of large class teachers created, within their large class, a smaller class of students in the front only. They seemed happy to teach this ‘smaller class of students in the front and ignored the students at the back†¦ There is frequently not enough equipment and facilities at some schools (e.g. computers and laboratories). Classes are often large with an inadequate supply of teachers. ‘The examination system emphasises the rote recall of information and holds great power over the learners at key times of the year (Orafi 2008:243). English Textbooks In Libyan Secondary Schools (3rd Year) The textbook comprises of; subject book, skills book and work book. The materials are organized into two semesters; 12 units per semester, with 22 lessons in each unit. The lessons are divided between the three student books as follows: subject book; 10 lessons per unit, skills book; 9 lessons per unit, and work book; 3 lessons per unit. Subject Book; the main purpose of this book is presenting information and related vocabulary. The main purpose of the reading and listening texts in the Subject Book is to impart knowledge about the subject concerned and present associated vocabulary. The final two lessons in the Subject Book present one or more pieces of writing. Skills Book; the main purpose of the Skills Book is presentation and practice in the four skills. Workbook; its purpose is written consolidation of grammar points from the Skills Book. Students are often referred back to the Skills Book to find examples or to check their answers. Occasionally, vocabulary items are also practiced in the Workbook, and there are sometimes pair work and role-play activities (Phillips et al 2002). Implementing innovation as organizational development: The concept of innovation as organizational development is well described in Markees two-in-one innovation: primary innovation and secondary innovation (1997). Markee relates the dimension of organizational development to ‘secondary innovations in contrast to ‘primary innovations, i.e. changes in teaching (and/or testing materials), methodological skills, and pedagogical vales (ibid: 53). In the dimension of primary innovations, innovation intending to introduce new materials, new teaching procedure, new teaching roles or technology, etc. will also involve changes in skills and values. Markee argues that primary innovations cannot be achieved without the implementation of secondary innovations. Markee exemplifies the notion of two-in-one innovations in a project conducted in an American university. This project not only introduced the task-based syllabus into classroom, but also implemented administrative and academic innovations for organizational development. For instan ce, by means of the development of communication channels (e.g. staff meetings, seminars, and orientations, etc.), participants at all levels obtained a complete understanding of the innovation. By means of the development of the teaching programs, teachers were well trained and became better informed. The outcomes showed that the administrative and academic development not only facilitated the implementation of the new syllabus, but also brought about organizational development. Development of the institutional change capacity is largely neglected due to ‘lack of awareness of the limitations of teacher and school administration or knowledge about how to implement the project (Pink 1989 in Fullan 1992). Through the process of organizational development, the implementers, including the management and teachers, focus on the processes and contents of change, learning to develop the capacity to implement change as organizational development. Only when the management and teachers a re assisted to build up their change capacity, is there an opportunity for ‘change as organizational development (Morrison 1998). 5. The curriculum innovation and the role of the teacher Rodgers in Richards (2001:104-105) discussing implementation of a communicative syllabus in Malaysia points out that: While the curriculum innovation has been failed in some places, it has been succeeded in others (i.e. Malaysia). In Malaysia the situation is different and the new curriculum has been managed to achieve its goal, because in Malaysia all the concern parts are shared in innovation (Richards 2001: 104-105). It is clear that these parts should be included in any decision for innovation. In Libya no one of these has taken part in the innovation, except the decision makers (Orafi 2008 :245). In England according to Woods and Jeffrey (2002:25) teachers have seen their role reduced to a list of â€Å"competencies and performativities†. This has produced teacher uncertainly as their role as professional has been reduced to that of a technician. In Libya, the teacher is often seen in similar terms, teachers in Libya do not usually influence curriculum change; it is the responsibility of the government to do so. Teachers must merely understand the requirement of students, know the syllab us, and be able to use appropriate teaching methods. Another important responsibility of the teacher is to help students to process new material in meaningful ways in order to encourage its storage in long-term memory in such a way that it is understood and is related to previous knowledge. However, the aim is that the learner makes sense of life and can use and apply knowledge in meaningful ways (Hussein, 2006). Orafi (2008) investigated teachers practices and beliefs in relation to curriculum innovations in English language teaching in Libya. The study was conducted with five Libyan secondary school teachers using classroom observation and interviews. He concluded that there was a mismatch between the teachers practice in the classroom and the principles of the curriculum because of the influence of their beliefs. 6. Methods of teaching EFL in Libyan secondary schools English is taught with the sole aim of passing exams and moving to the next stage. The learning process is largely viewed as mechanical habit formation. That is, the teaching process is dominated by teacher questions, the selection of students to respond, and the demonstration of examples on the board for students to imitate and repeat chorally. Some Libyan teachers still doubt the value of communicative activities because they believe that vocabulary and grammar rules must be the starting point in learning any foreign language, unlike when acquiring a first language. They think that students should be provided with large amounts of vocabulary and grammar rules to be memorized, and then they can start thinking of introducing various activities to practice the language (Al-Buseifi, 2003). These beliefs reflect their practice in class, where traditional methods of teaching such as the grammar translation method and the audio-lingual method are dominant (Orafi, 2008). Because the new cu rriculum is based on the CLT, I should turn to give sight on the CLT approach: 7. Communicative Language Teaching Communicative Language Teaching has had a major influence on language curriculum development. First, curriculum development has become much more complex. Whereas twenty or thirty years ago, the point of departure for curriculum development tended to be restricted to the identification of the learners current level of proficiency, with the development of communicative language teaching and the insight that curricula should reflect learners communicative needs and learning preferences. (Nunan 1996:20) Communication between student and student influences many ways. It can enhance or hinder learning. Students learn from communication through discussion or by talking about tasks. Communication can take place between a teacher and students. Therefore, appropriate communication skills are required, by keeping in mind the sensitivity to students, their level of understanding and judgement (Dillon and Maguire in Sussan 2005:105). What Is Communicative Language Teaching? CLT has been defined by Canale and Swain (1980:33) who point that: With respect to teaching methodology, it is crucial that classroom activities reflect, in the most optimally direct manner, those communication activities that the learner is most likely to engage in†¦ Furthermore, communication activities must be as meaningful as possible and be characterized (at increasing levels of difficulty) by aspects of genuine communication such as its basis in social interaction, the relative creativity and unpredictability of utterances, its purposefulness and goal-orientation, and its authenticity. Communicative language teaching (CLT) is typically seen as an approach to language teaching (Richards and Rodgers2001). It is based on the theory that the main purpose of language use is communication. With the aim of developing learners communicative competence (Hymes 1971). In other words, its goal is to make use of real-life situations that requires communication. What Is Communicative Competence? Communicative competence is defined as the capability to discuss and command apposite social behaviours, and it needs the active commitment of the learner in the construction of the target language (Canale and Swain 1980; Celce-Murcia et al 1995; Hymes 1972). Four dimensions of communicative competence are recognized; the knowledge of grammar and vocabulary (Linguistic competence); the capability to say the apposite thing in a confident social situation (sociolinguistic competence); the capability to begin, insert, add to, and extent a conversation, and the capability to do this in a regular and logical manner (discourse competence); the capability to communicate effectively and recover difficulties caused by communication collapse (strategic competence) (Richards and Rodgers 2001:160). Terms usually used to point to aspects of CLT contain ‘process oriented, ‘task-based, ‘group work and discussion and ‘learner-centred teaching. Communicative Language Teaching points to both processes and goals in classroom learning (Savignon, 2002:162). Berns (1990:104) states that in CLT; Language teaching is based on a view of language as communication, that is, language is seen as a social tool which speakers use to make meaning; speakers communicate about something to someone for some purpose, either orally or in writing. Obviously we can notice that CLT can be seen as a way of teaching in which the application of communicative activities and the foreign language attempts to advance students competence of knowing and sharing different knowledge. It centres on the aspect that learning is assisted in a purposeful, real situation where activities are achieved with the teachers directions. The definitions also hint that in order to carry out CLT successfully particularly in the EFL context; we are as EFL teachers need to improve our communicative competence, and need to have knowledge about the culture of the foreign language in order to teach the students. Our English proficiency, beliefs, attitudes will affect the implementation of CLT. Background Of CLT Communicative language teaching came into existence in the 1970s as a result of Hymes (1972), the work of the Council of Europe (Halliday 1975, the writings of Wilkins 1972, 1976, and Van EK Alexander (1980). Wilkinss document (1975) where he defined notions i.e. concepts such as time and place, and communicative functions such as requesting or apologizing, which was developed into the book National Syllabuses (Wilkins, 1976), influenced the development of CLT (see Mitchell, 1994; Richards and Rodgers, 2001; Howatt and Widdowson, 2004). CLTs roots can ultimately be traced back to Chomskys criticism of structural linguistic theory (1966). Chomskys ideas about linguistic competence, the innate knowledge of the linguistic system of the language, called Audio Lingual Method (ALM) into question based on the idea that lea

Spiral of Silence

Name: Edmund Marcio Lugao Diploma in Mass Communication Subject: Communication Theory Introduction: I do not like V-neck but I am a Gay and what say you? I do not use handbags similar to those used by women and what say you? â€Å"Gay men have muscular bodies and like to show off by wearing V-neck and sleeveless clothes. They prefer tight and light coloured clothing. They like to carry big handbags similar to those used by women and so on. In a seminar in Penang on Sunday, Sep 16, 2012, Deputy Education Minister Mohd Puad Zarkashi said not many people understood or knew the early â€Å"symptoms† of homosexuality, bisexuality and transgender inclinations to prevent its spread. The Malaysian Government Education Minister has endorsed a list of the identifiable gay and lesbian guideline for the schools and parents to prevent the spread of what it perceives as a phenomenon among teenagers, especially students. In that seminar, the majority of the audience are teachers. In that si tuation, are them practicing the Spiral of Silence? Content:We will always choose to remain silence if someone evaluate their views fall in the minority. According to Elisabeth Noelle-Neumann (1916 – 2010) (Appendix I) â€Å"Spiral of Silence† been introduced as an attempt to explain in part how public opinion is formed. She wondered why the Germans supported wrong political positions that led to national defeat, humiliation and ruin in the 1930s-1940s. The description of Spiral of Silence is audience will be unwilling to publicly express their opinion if they believe they are in the minority. They will also be more vocal if they believe they are a part of the majority.Thus, the more marginalized you become, the less you speak and so spiral into a fully marginal position. This works because we fear social rejection. and that when a person appears to be rejected, others will back away from them, fearing being rejected because they associate with the rejected person. It also makes marginalization a powerful way of eliminating political and social competition. Public opinion is the â€Å"attitudes or behaviors one must express in public if one is not to isolate oneself, in areas of controversy or change; public opinions are those attitudes one can express without running the danger of isolating oneself. According to Elisabeth Noelle-Neumann, one view dominated the public scene and others disappeared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their attitudes to themselves when they think they are in the minority. (Appendix II) Example, in a company, the managing director decides to increase their working hour from 8am to 10pm and send e-mail to all employees. Majority of them accept this time changes and few employees are not satisfied with his decision but they cannot or ready to express their through publicly.That might have few possibilit y which are â€Å"Fear of isolation† like transfer. They may feel unsupported by the other employees, â€Å"Fear of Rejection† By rejecting their personal opinion from the public will help to avoid fight or they may try to save their job by suppressing or avoid personal statement in public. Spiral of silence theory describe as a dynamic process. The prediction about public opinion in mass media which gives more coverage for the majorities in the society and gives very less coverage for minorities.In this reality world, this social environment, people have fear of rejection to express their opinion or views and they known well what behaviors will make a better likelihood. We called this as â€Å"fear of Isolation†. Example, When Barack Obama’s (Obama) pastor of twenty years, Rev. Jeremiah Wright conducted radical sermons that caused much public outrage, Obama had no choice but to concur with the public. It can be said that Obama was caught in the spiral of silence where if he had supported his pastor’s comments in any way, he would have had a very hard time winning the elections.Obama can be said to be in the minority and at the bottom of the spiral while the public, with their opinions against the pastor, as being at the top of the spiral. Hence, Obama had to give a speech, where he had to declare in public that he was not in agreement with his pastor’s comments, failing which he may not have a chance of winning the elections. Being the part of minority, people will concern they loss their confidence and silent or mute to express their views because of the fear of isolation or they feel alone or unsupported.Sometimes the minorities withdraw their expressed opinion from public debates to secure themselves from the majority. The maximum numbers get more vocal space in the society and lesser number become less vocal space or become silent. In another example, this is a well known fact that gun control is a prevailing issu e in United State. However, those politicians rarely touch on this topic during the elections. Especially senator John McCain. Senator McCain has a strong support from the National Rifle Association (NRA) and speaking for gun control will only result in him losing a very critical support for the elections.On the other hand, while it seems as though the general public are divided by being for and against gun control, the other politicians too avoid bringing up the issue of gun control for fear of rejection by the public, just in case the future trend becomes such that most people’s opinions are opposite the politicians’. Hence, once again, the politicians are caught up in the spiral of silence where they have to succumb to present or future trend of public opinion to win the elections.Neumann mentioned that the suppression of the minority’s opinions in the spiral of science is caused by media. Because of the influential nature of media (Agenda-setting theory), th e media tends to set the agenda as to what the public’s opinion on an issue is, although it may not be correct. Hence, Neumann describes a condition called â€Å"pluralistic ignorance,† where people have a wrong idea of what the public’s opinion really is. She believes that the television in particular, is one media whose power of influence on public opinion, should not to be underestimated.In an attempt to describe the extent of the power of television, Neumann claims that she has never found a spiral of silence that went against the tenor of that media. In concurring with Stuart Hall’s pessimistic evaluation of the media’s intrusive role in democratic decision making, she suggests, that media in general and the television in particular, is the authority in giving people a sense of what the public opinion on an issue is. Hence, people can tell when they are not in the same opinion with the general public through information received from the media and so those people will tend not to voice out their opinions.Neumann claims that just because those people keep silent, it does not mean that they will change their opinions to suit the public. The German Public Opinion Research Center developed a â€Å"train/plane test† that determines whether people are willing to voice out their opinions. It found, very importantly, that those favoring the majority tend to willingly express their views, whereas those in the opposite court do not. Also, it found that the willingness to speak out depends on whether the future trend will be in harmony with their current views.As such, people feel safe to talk to those who share their same views than those who do not. The test also revealed that low selfesteem will cause one not to talk about his opinions and also, males, young adults and people from middle and upper classes find it easier to speak out. Lastly, the test identified that existing law encourages people to express their opinions when they feel they are in the minority. Conclusion: Ending Spiral of Silence theory has both micro level and macro level explanatory process. It works well during the public campaign, Senate and Parliament.Spiral of silence theory will also helps to raise question about considering the role and responsibility of media in the society. This theory will not considering the other explanation of silencing. In some cases the person may feel the majority’s ideas or opinion is much better than his own view and it overly negative view of media influence the average people too. edmund’s word October ©2012 References: 1) The Spiral of Silence Theory. Communication Theory (http://communicationtheory. org/the-spiral-of-silence-theory/) 2) The Graduand Google Blog. Spot ( ©2008) http://thegraduand. blogspot. com/2008/04/spiral-of-silence-theory-elisabeth. html) 3) Spiral of Silence Theory. Changing Minds. org ( ©2012) (http://changingminds. org/explanations/theories/spirals_ silence. htm) 4) Noelle-Neumann, E. ( ©1984). The Spiral of Silence. University of Chicago, Chicago (http://changingminds. org/explanations/theories/spirals_silence. htm) 5) Noelle-Neumann, E. ( ©1984). A First Look at Communication Theory – Spiral of Silence 7th Edition. University of Chicago, Chicago. page 372 – 381 (http://www. afirstlook. com/docs/spiral. pdf)